Local SEO training

Learn how to get your business among the top local search results

Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. As a (small) business owner, are you doing everything you can to let people find you online? Do you think you can improve your online presence to attract more customers to your shop?

In this course, we teach you how to set up a winning local SEO strategy and get your business among the top local search results. In five short modules, we pack all the knowledge you need to get started (or improve) your Local SEO. The engaging videos, plentiful examples, and challenging quizzes will surely get you inspired and ready to turn your local business website into a star performer.

After this training, you will know…

• what local SEO entails and why you need it to rank better in local search results; 
• how to make a site that is technically excellent and makes your users happy;
• how to write unique content that gets clicks and shares;
• how to set up a link and citation building strategy and increase your presence online;
• how to get your business featured in the most relevant directories, to increase credibility and online visibility;
• how to get and respond to reviews, and show the world you care for your customers;
• how to use social media and get people talking about your business;
• how to use Google My Business to give an extra boost to your online presence;
• how to use the Yoast Local SEO plugin to get miles ahead of your competition.

All in all, this course will present you with a lot of tools to attract more people to your shop, online and offline!

What topics are covered in this Local SEO training course?

The Local SEO training consists of four mandatory modules and one optional module.

To get you warmed up, we cover the basics of holistic SEO and local SEO in the first module. 

In the second module, we go straight to the point and take a deep dive into local SEO.  First, we get you ready to polish your site’s technical aspects, such as crawlability, structured data use, and mobile-friendliness. All of these are essential for ranking and user experience. In this module, we’ll also give you tips on how to write the best content for your local audience! 

The third module is about what you can do beyond your website. We explain how you can get reviews, citations, links, and how to use social media. All of these things are necessary to rank high in the local search results, get noticed, and leave your brand stamp online. By the end of this module, you’ll be itching to roll up your sleeves and start working on your local SEO! 

Module four is all about Google My Business, Google’s tool that allows you to create an online business profile. You’ll learn how, with this tool and a little effort, you can get a lot of online visibility for your local business. 

Lastly, in the optional module, we show you how, by using the  Yoast Local SEO plugin, you can strengthen your local SEO presence, and create pages that rank and get attention.

What’s included in this Local SEO training?

You get access to all of the course content, consisting of:

• over 2 hours of instructional videos, tailored to capture your attention and introduce you to local SEO; 
• PDF files brimming with examples that can inspire you, and tips that can help you start your local SEO journey; 
• quizzes that challenge you to think about local SEO, and help you come up with ways to apply the strategies to your situation; 
• a cheat sheet with the vocabulary used throughout the course.

Show off your Local SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.