All-around SEO training

Learn all about SEO

Ready to take a deep dive into all things SEO? With this All-around SEO course, you’ll learn practical skills on every key aspect of SEO, which will make your site and its content stand out!

After this training…

• You’ll target keywords that drive traffic and write content that convinces those visitors to buy or become returning visitors.
• You’ll avoid costly basic SEO mistakes with a solid technical SEO foundation
• Your site structure will guide the user and the search engines to your most important pages.
• Your site is secure and faster
• Your site has more links coming in, showing the search engines that you’re a trusted authority

You’re even doing better on SEO topics that you won’t see discussed in most SEO courses: marketing emails, social media, convincing your users to buy, accessibility, and usability. And completely ready to tackle the more advanced courses in Yoast SEO Academy!

What topics are covered in this All-around SEO training?

1. The content side of SEO

How to get your own list of keywords, or keyword research. You’ll find out how to do your own keyword research. This module includes a screen recording that shows how we at Yoast go about it. Step by step, so you’ll know exactly what to do. Includes the template for the keyword research sheet

Optimize your own SEO text with SEO copywriting. We’ll walk you through all the steps of writing an original, readable and findable blog post and help you avoid common SEO writing mistakes. And you’ll see how easy it is to optimize your texts with the Yoast SEO plugin.

Set up or improve your own site structure. With your structure, you can influence which articles will rank higher than others in Google. After this course, you’ll be able to set up your own site structure, or improve the one you already have.

2. The technical side of SEO

Improve your site speed. If your site is slow, your visitors might leave before they’ve even seen what you have to offer. And Google punishes slow sites with a lower ranking. We’ll show you how to measure site speed and how to influence it.

Make your site more secure. About 60 – 80% of hacks are done for SEO purposes. When sites are hacked, hackers can insert spammy links that Google punishes you for. This will make your rankings drop. And it’s not easy to climb back up. There are a few simple things you can do to avoid being hacked: we’ll show you!

3. Off-page SEO

Link building: find out how to make other sites link to you, so Google sees you deserve a higher ranking

Email marketing: keep your audience engaged with the right emails at the right time

Social media marketing: discover how social media can get you even more traffic

4. Beyond SEO

Outsmart your competition by going beyond SEO. When your site is pleasant and easy to use for everyone, it will show in your numbers (bounce rate, average time on page, conversion rates …). Google likes these numbers and will reward you in your rankings.

Make your visitors feel at home with an optimized user experience or UX. User experience or UX has little to do with pretty colors. It’s about helping your visitor use your website in the most intuitive way. We’ll give you a few quick tips.

Accessibility: open the door for everyone. Everyone should be able to easily use your website, including people with an impairment. And it really doesn’t take much! With a few simple adjustments, you can improve your accessibility significantly.

Conversion rate optimization: get more customers or subscribers. With good SEO, you’ll get the right traffic to your website. But optimization shouldn’t stop there. What do you want your visitors to do once they’re on your website? Buy, subscribe, click? We’ll show you how to let your visitors do exactly that.

In other words, the All-around SEO training lessons will provide great insight into every essential SEO topic and more! And if you really want to master everything at an advanced level, our specialist courses pick up right where this course leaves off!

What’s included in this All-around SEO training?

• Over 3 hours of instructional videos, from basic SEO to expert tips, sliced into 39 bite-sized clips.
• Quizzes to train what you’ve learned
• PDF files so you can easily check the tips again while working on your website 

Show off your All-around SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.