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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

Bot traffic: What it is and why you should care about it

16 May 2023 Edwin Toonen

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? […]

Read: "Bot traffic: What it is and why you should care about it"
Bot traffic: What it is and why you should care about it

Yoast SEO 20.7: Keep track of cornerstones in Premium

Every two weeks, we bring you a new release of Yoast SEO. Today is no different! In Yoast SEO 20.7, we bring you a round of fixes and enhancements. In this week’s Yoast SEO Premium release, we’ve added a new feature to help you discover your all-important cornerstone content articles in the WordPress post overview. […]

Read: "Yoast SEO 20.7: Keep track of cornerstones in Premium"
Yoast SEO 20.7: Keep track of cornerstones in Premium

Yoast SEO 20.6: Introducing a new readability assessment

26 April 2023 | 2 Comments Edwin Toonen

Get ready for another release of Yoast SEO! Our team has been working hard to bring you new features, enhancements, and bug fixes that help improve Yoast SEO. In Yoast SEO 20.6, we’re introducing a readability assessment that helps you avoid using center-aligned text in your content. Plus, we have other upgrades that enhance your […]

Read: "Yoast SEO 20.6: Introducing a new readability assessment"
Yoast SEO 20.6: Introducing a new readability assessment


The new E in E-E-A-T, or the importance of Experience

18 April 2023 Edwin Toonen

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is […]

Read: "The new E in E-E-A-T, or the importance of Experience"
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The new E in E-E-A-T, or the importance of Experience

What are breadcrumbs? Why are they important for SEO?

13 April 2023 | 4 Comments Edwin Toonen

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb […]

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs? Why are they important for SEO?

Yoast SEO 20.5: Improvements and security fixes

11 April 2023 | 2 Comments Edwin Toonen

We just released Yoast SEO 20.5, which has many enhancements and (security) fixes! Our team has been working hard to implement these changes to enhance your experience and help make your SEO journey smoother. In this post, we’ll tell you all about the latest release. Improvements in Yoast SEO 20.5 One of the main enhancements […]

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Yoast SEO 20.5: Improvements and security fixes

Yoast SEO 20.3: Better highlighter and Portuguese language support

14 March 2023 | 2 Comments Edwin Toonen

Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One of the most significant updates in this release is an improved highlighting feature. Yoast SEO helps you quickly […]

Read: "Yoast SEO 20.3: Better highlighter and Portuguese language support"
Yoast SEO 20.3: Better highlighter and Portuguese language support


Yoast SEO 20.2: Improving our database system

28 February 2023 | 2 Comments Edwin Toonen

In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Plus, this technology helps us do our best to make the web greener and lays the groundwork for […]

Read: "Yoast SEO 20.2: Improving our database system"
Yoast SEO 20.2: Improving our database system