Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of […]
Read: "Yoast SEO 6.3: Giving you more context"
Since launching the readability analysis way back when we’ve been steadily adding support for more and more languages. Today, with the release of Yoast SEO 6.2, we’re expanding our knowledge of languages again by introducing passive voice checks for the French and Spanish languages. Improving language checks At Yoast, we firmly believe that readability ranks. […]
Read: "Yoast SEO 6.2: Passive voice checks for French and Spanish"
Welcome, 2018! And welcome to our first release of 2018: Yoast SEO 6.1. This is the first in a long line of new versions to be released in this new year. Yoast SEO 6.1 is mainly a bug fix release that makes sure that your favorite plugin runs like butter. Find out what’s new! Bye […]
Read: "Yoast SEO 6.1"
The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the […]
Read: "Yoast SEO 6.0: More characters for your meta descriptions"
While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find […]
Read: "Hot off the press: Yoast SEO for TYPO3 1.3"
A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve […]
Read: "Yoast SEO 5.9: A more accessible content analysis"
The redirect manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirect manager makes everyday website optimization and maintenance a piece of cake. It takes care of all […]
Read: "What does the redirect manager in Yoast SEO do?"
Whenever we think of Googlebot, we see a cute, intelligent Wall-E-like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to its […]
Read: "What is Googlebot?"
For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light […]
Read: "Yoast SEO 5.8"
It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of […]
Read: "YoastCon 2017: 10 takeaways to improve your SEO"
