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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

Are Google’s new AI Overviews the future of search?

15 May 2024 Edwin Toonen

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information […]

Read: "Are Google’s new AI Overviews the future of search?"
Are Google’s new AI Overviews the future of search?


How to write better blog posts for your Shopify store

8 May 2024 Edwin Toonen

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […]

Read: "How to write better blog posts for your Shopify store"
How to write better blog posts for your Shopify store

Yoast SEO 22.6 brings more enhancements

30 April 2024 Edwin Toonen

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating […]

Read: "Yoast SEO 22.6 brings more enhancements"
Yoast SEO 22.6 brings more enhancements

Surviving the March 2024 Google core update

25 April 2024 | 1 Comment Edwin Toonen

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]

Read: "Surviving the March 2024 Google core update"
Surviving the March 2024 Google core update


All about Core Web Vitals: INP (Interaction to Next Paint)

26 March 2024 Edwin Toonen

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, […]

Read: "All about Core Web Vitals: INP (Interaction to Next Paint)"
All about Core Web Vitals: INP (Interaction to Next Paint)



Perfect prompts: 10 tips for AI-driven SEO content creation

28 February 2024 | 3 Comments Edwin Toonen

The art of content creation has become increasingly sophisticated. The key to standing out is producing high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot, and Google Gemini come in, offering efficiency and creativity. However, […]

Read: "Perfect prompts: 10 tips for AI-driven SEO content creation"
Perfect prompts: 10 tips for AI-driven SEO content creation