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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 11.1: Even more Schema enhancements!

30 April 2019 | 10 Comments Edwin Toonen

You’ve probably noticed we’re doubling down on our Schema structured data implementation. In Yoast SEO 11.0, we rewrote what we output and how we do that. Not only that, we put every piece of structured data in a neat, interconnected graph. We’re not done yet! In Yoast SEO 11.1, we’re introducing proper image markup and […]

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Yoast SEO 11.1: Even more Schema enhancements!

A story about Schema, structured data and robots

17 April 2019 | 4 Comments Edwin Toonen

Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent […]

Read: "A story about Schema, structured data and robots"
A story about Schema, structured data and robots

Yoast SEO 11.0: Structured data awesomeness

Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]

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Yoast SEO 11.0: Structured data awesomeness

Yoast SEO 10.1: Wortformen auf Deutsch

2 April 2019 | 4 Comments Edwin Toonen

A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]

Read: "Yoast SEO 10.1: Wortformen auf Deutsch"
Yoast SEO 10.1: Wortformen auf Deutsch

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | 8 Comments Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it […]

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Google says it doesn’t use rel=prev/next for pagination

Yoast SEO 10.0: Meet the new SEO analysis

12 March 2019 | 38 Comments Edwin Toonen

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. […]

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Yoast SEO 10.0: Meet the new SEO analysis

The stale cornerstone content filter: keep your core content fresh!

12 March 2019 | 3 Comments Edwin Toonen

Sometimes it’s the little things that count. The SEO analysis introduced in Yoast SEO 10.0 comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if you haven’t updated them for six months. As you know, cornerstone […]

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The stale cornerstone content filter: keep your core content fresh!

Yoast SEO 9.7: Fixes and enhancements

26 February 2019 | 11 Comments Edwin Toonen

Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, […]

Read: "Yoast SEO 9.7: Fixes and enhancements"
Yoast SEO 9.7: Fixes and enhancements