Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain […]
Read: "What is a permalink?"
Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements. Let’s get to it! Enhancements A while ago, a developer called […]
Read: "Yoast SEO 12.8: Fixes and enhancements"
Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches come from a mix of actions, knowledge graph data, […]
Read: "What’s powering conversational search? Featured snippets, structured data and actions"
Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast […]
Read: "Yoast SEO 12.7: Cleaning up and fixing bugs"
In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to use and very friendly. Just hit that big purple question mark and search! Other improvements in Yoast SEO 12.6 includes a number of fixes and enhancements. Read […]
Read: "Yoast SEO 12.6: Getting help in the plugin is now easier"
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: […]
Read: "Search Console showing errors in your product structured data?"
These last couple of months here at Yoast SEO HQ have all been about building better things. Behind the scenes, we’re making good progress at getting our flagship plugins ready for the future. While we’re busy building the future, we also stick to our regular two-week release schedule, which means it’s time to introduce Yoast […]
Read: "Yoast SEO 12.5: Behind the scenes improvements"
By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Google understand the language better in order to serve more relevant results. There are […]
Read: "Google BERT: A better understanding of complex queries"
It may be one of Yoast SEO’s lesser-known features: SEO roles. In the WordPress backend, a site admin can determine who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer a […]
Read: "Managing access to Yoast SEO with SEO roles"
After releasing several updates to our snippet preview in previous releases, Yoast SEO 12.4 now shows an image for your post in the mobile snippet preview, just like Google would. We have several other improvements and fixes for you in store with Yoast SEO 12.4. Find out more! Featured image in the mobile snippet preview […]
Read: "Yoast SEO 12.4: Image in snippet preview"
