Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. […]
Read: "What is the user journey in SEO?"
WordPress 5.2 introduced a brand-new feature called Site Health. This is a tool that monitors the health of your site and notifies you of any issues or improvements to make. It is important for you to keep an eye on this page as this is where all major plugins will drop their notifications as well. […]
Read: "WordPress Site Health: What is it and where to find it?"
In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in Yoast SEO 13.2. Site […]
Read: "Yoast SEO 13.2: Helping you check your Site Health"
Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]
Read: "Measure your social media efforts with UTM tags"
A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented […]
Read: "Google’s Sitelinks Searchbox, with or without Yoast SEO"
Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The […]
Read: "Semantically link entities to your content with Yoast SEO"
Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO. Yoast SEO 13.1 Back in Yoast SEO […]
Read: "Yoast SEO 13.1: Schema.org structured data enhancements"
Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In addition, we’re also updating our Local SEO plugin to version 12.7 and WooCommerce SEO to 12.5. Let’s go over a couple of changes in […]
Read: "Yoast SEO 13.0: Behind the scenes improvements"
On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of […]
Read: "On-SERP SEO can help you battle zero-click results"
Today, we’re releasing Yoast SEO 12.9. In this release, you’ll find a number of bug fixes and enhancements. Among other things, you’ll find a renamed snippet preview with clearer settings. Find out what else is new in Yoast SEO 12.9! Snippet preview is now Google Preview Since the introduction of the snippet preview, we’ve been […]
Read: "Yoast SEO 12.9: Google Preview and more fixes"
