Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking […]
Read: "Yoast SEO 14.5: New internal linking blocks for Premium"
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]
Read: "Yoast SEO 14.4: An improved publishing flow"
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]
Read: "Checking mobile site speed and SEO with Google Lighthouse"
The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]
Read: "Yoast SEO 14.3: Italian word forms in beta"
Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, […]
Read: "Yoast SEO 14.2: Russian word forms in beta"
Yoast SEO uses sophisticated language analysis tools to help you optimize your texts. Most checks work for any language, but our Premium analysis relies on word recognition functionality, which we develop custom for every language. It takes a lot of time to get this perfect for every language out there. Starting with French in Yoast […]
Read: "Yoast SEO 14.1 adds French word forms in beta"
It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it […]
Read: "What is a progressive web app (PWA)? Why would you want one?"
We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and […]
Read: "Adapting your content strategy to changing times"
While we’re working on getting Yoast SEO 14.0 ready for the world, you can enjoy today’s release of Yoast SEO 13.5. In this release, we’re adding word form support for a new language: Spanish. Spanish joins, Dutch, German and English, and we’re working on more languages. Read all about Yoast SEO 13.5! An easier, more […]
Read: "Yoast SEO 13.5 adds support for Spanish word forms"
With restaurants, shops, and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their businesses going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickups of meals. You […]
Read: "Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO"
