Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and improve them wherever you can. […]
Read: "How to rewrite and republish content with Yoast Duplicate Post"
Yoast SEO 15.6 is out today! This release comes with a lot of goodies, like support for the Norwegian language, a new estimated reading time feature and improved support for web stories. But that’s not all! We’ve added a brilliant new feature to the free Yoast Duplicate Post plugin to help you seamlessly rewrite and […]
Read: "Yoast SEO 15.6: Estimated reading time and Norwegian word forms"
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone […]
Read: "What is anchor text and how to improve your link text?"
The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including word forms in Premium. In addition, you’ll find a number of enhancements and fixes. Let’s meet Yoast SEO 15.5! Improve your content Having great content […]
Read: "Yoast SEO 15.5: Support for the Hungarian language"
We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two […]
Read: "How to find the perfect WordPress theme"
Almost every year, WordPress gets a new default theme. This theme is bundled with the last major release of WordPress for the year. This time, we welcome a new theme in WordPress 5.6. The theme is called Twenty Twenty-One and it is a stunner. It was designed by Automattic’s Mel Choyce-Dwan and built by a […]
Read: "Twenty Twenty-One: New default theme for WordPress 5.6"
Today, WordPress 5.6 sees the daylight! This release is chockfull of good stuff, with a new default theme called Twenty Twenty-One, application passwords, loads of editor updates and an automatic update feature. This release was led by an awesome team and they did a really good job. Here’s an overview of some of the best […]
Read: "Five awesome new features in WordPress 5.6"
Yoast SEO 15.4 is a special release — especially if you are one of the more than five million users of the Elementor WordPress site builder. In this release, you’ll find a seamless, easy-to-use integration of Yoast SEO with Elementor. Building websites and optimizing content for the search engines now in one workflow! Elementor & […]
Read: "Yoast SEO 15.4: Seamless integration with Elementor"
Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO Academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this […]
Read: "The latest news in SEO and WordPress: November 2020"
Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew. And, we’ve partnered with the popular automation platform Zapier to help you improve your publishing flow. Find out more about […]
Read: "Yoast SEO 15.3: Zapier integration and Hebrew word forms"
