Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
We love to watch videos, don’t we? Online video has been booming for years and there is no end in sight. Every second, hundreds of hours of video are uploaded to YouTube alone. Not to mention all the short-form video content that appeared in recent years on apps like Instagram and TikTok. If you produce […]
Read: "Video SEO: How to rank your videos in Google"
Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyone! We also have a cool new update for our Video SEO add-on that […]
Read: "Yoast SEO 15.8: A free block for your breadcrumbs"
The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d […]
Read: "How to perfect the category page of your online store"
Today, we’d like to welcome Yoast SEO 15.7. For this release, we thought we’d remind you of some cool stuff Yoast SEO does to help you write awesome content. For Premium users, we’ve added a new language with full readability and word form support: Turkish! Yoast SEO is your SEO expert and content editor It’s […]
Read: "Yoast SEO 15.7: Helping you write better content"
Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! […]
Read: "How to optimize your homepage"
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and improve them wherever you can. […]
Read: "How to rewrite and republish content with Yoast Duplicate Post"
Yoast SEO 15.6 is out today! This release comes with a lot of goodies, like support for the Norwegian language, a new estimated reading time feature and improved support for web stories. But that’s not all! We’ve added a brilliant new feature to the free Yoast Duplicate Post plugin to help you seamlessly rewrite and […]
Read: "Yoast SEO 15.6: Estimated reading time and Norwegian word forms"
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone […]
Read: "What is anchor text and how to improve your link text?"
The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including word forms in Premium. In addition, you’ll find a number of enhancements and fixes. Let’s meet Yoast SEO 15.5! Improve your content Having great content […]
Read: "Yoast SEO 15.5: Support for the Hungarian language"
We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two […]
Read: "How to find the perfect WordPress theme"
