Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be considered while optimizing the mobile and local SEO for location-dependent businesses. Google is stepping up its game […]
Read: "How ‘near me’ searches can help your local SEO"
In Yoast SEO 17.5, we’re proud to announce a new language getting full language support: Greek! Greek users can now use our cutting-edge language analysis tools to write better content for their readers. This includes the invaluable word forms features, where we take different grammatical forms of your keyphrase into account, making the process of […]
Read: "Yoast SEO 17.5: Full Greek language understanding"
Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still have two SEO news webinars planned — be sure to join us! This month, hear our experts Jono Alderson and Joost de Valk discuss topics […]
Read: "SEO news October 2021: Multi-modal search, WordPress performance"
Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In addition, we’re releasing News SEO 13.0 with a new way to pick news-specific structured data for all your background articles, […]
Read: "Yoast SEO 17.4: Performance, web stories and News SEO"
Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them […]
Read: "Yoast SEO Premium comes with Spanish customer support"
Yoast SEO is a WordPress SEO plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest SEO and overall readability standards. Here, we’ll explain how our plugin helps you build the best website possible! What Yoast SEO does Yoast SEO […]
Read: "What does Yoast SEO do?"
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of […]
Read: "What is indexing in regards to Google?"
Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved […]
Read: "Yoast SEO 17.3: Easier and more practical SEO workouts"
Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […]
Read: "SEO news September 2021: Page experience, internal links and much more"
Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […]
Read: "Yoast SEO 17.2: Readability helps your audience understand"
