Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart abandonment? Shopping cart abandonment occurs […]
Read: "Understanding shopping cart abandonment"
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions […]
Read: "Improve your Shopify store’s visibility with AI in Yoast SEO"
Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it with a team with many, […]
Read: "Learn why Yoast SEO for Shopify will boost your results"
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
Read: "The critical role of UX in ecommerce SEO"
Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps […]
Read: "7 common technical ecommerce SEO mistakes to prevent"
The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you have an online shop or an […]
Read: "Black Friday & holiday season SEO 2024: 10 tips to start preparing!"
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […]
Read: "Mastering Google Trends to improve your SEO"
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing […]
Read: "Elevating author and publisher entities in SEO"
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The […]
Read: "What is Search Experience Optimization (SXO)?"
AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you can ensure its creative outputs […]
Read: "Curbing AI creativity: How to provide effective guardrails"
