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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin



Yoast SEO 17.3: Easier and more practical SEO workouts

5 October 2021 | 4 Comments Edwin Toonen

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved […]

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Yoast SEO 17.3: Easier and more practical SEO workouts

SEO news September 2021: Page experience, internal links and much more

30 September 2021 | 3 Comments Edwin Toonen

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […]

Read: "SEO news September 2021: Page experience, internal links and much more"
SEO news September 2021: Page experience, internal links and much more

Yoast SEO 17.2: Readability helps your audience understand

21 September 2021 Edwin Toonen

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […]

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Yoast SEO 17.2: Readability helps your audience understand

Write great product descriptions with WooCommerce SEO

14 September 2021 | 2 Comments Edwin Toonen

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]

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Write great product descriptions with WooCommerce SEO

WooCommerce SEO 14.4: a product-specific SEO analysis

7 September 2021 | 4 Comments Edwin Toonen

WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]

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WooCommerce SEO 14.4: a product-specific SEO analysis

Yoast SEO 17.1: an update on page titles

7 September 2021 | 6 Comments Edwin Toonen

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […]

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Yoast SEO 17.1: an update on page titles


Yoast SEO 17.0: SEO in your mother-tongue

24 August 2021 | 4 Comments Edwin Toonen

When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But there’s more because SEO for everyone also means helping you improve your content […]

Read: "Yoast SEO 17.0: SEO in your mother-tongue"
Yoast SEO 17.0: SEO in your mother-tongue