Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What […]
Read: "What is an XML sitemap and why should you have one?"
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You no longer have to open posts in the WordPress editor to see what you set […]
Read: "Meet the front-end SEO inspector in Yoast SEO Premium"
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively view your SEO settings, without leaving the front end of your website. Besides that, we’re […]
Read: "Yoast SEO Premium 19.1: new front-end SEO inspector"
In May 2020, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Sometime later, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update was gradually […]
Read: "Page experience: a Google ranking factor"
WordPress is a CMS, which stands for Content Management System. Starting as a blog platform, it’s now widely used to build websites of all sorts and types. The platform’s popularity is mainly attributed to the fact that it’s free, but certainly also to its ease of use, ease of extension, and search engine-friendly code. Here, […]
Read: "What is WordPress?"
You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good in the search results is to use Yoast SEO’s search appearance preview. It simulates what a search result for your page would look like and allows you to edit the title, slug, and description! Here, we explain […]
Read: "How to use the search appearance preview in Yoast SEO"
Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone […]
Read: "You can now buy Yoast SEO Premium on WordPress.com"
We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love […]
Read: "Things we don’t do in Yoast SEO and why"
The word complexity assessment in Yoast SEO Premium and Yoast SEO for Shopify checks whether a text has too many complex words. But what is a complex word in the first place? How many complex words are too many in a text? What is the scientific reasoning behind this assessment? You’ll find all the answers […]
Read: "The word complexity assessment in Yoast SEO Premium"
Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re […]
Read: "Yoast SEO 19.3: Schema improvements, new word complexity assessment"
