Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
The meta description summarizes a page’s content and presents it to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics […]
Read: "How to create the right meta description"
We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an interface that’s logical and easy while simultaneously fully featured. This user interface brings Yoast SEO ahead of the curve and […]
Read: "Yoast SEO 20.0: A brand-new settings interface"
There are two types of search: the regular organic search results and the local ones. Whenever you search for something that might have a local intent, Google will tailor its results around that query. That part is called local search, and when you try to rank your business in the local search results, you are […]
Read: "Local search and local SEO: the ultimate guide"
Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why […]
Read: "Yoast SEO 19.14: Inclusive language analysis improvements"
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye […]
Read: "SEO in 2023: Your chance to shine!"
Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which tools can help you do just that. Read on! Why is page speed important for […]
Read: "How to check page speed: tools and suggestions"
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is […]
Read: "Don’t relabel your old content as new; it’s a lousy SEO tactic"
Last week, we uncovered a problem in Gutenberg’s upcoming release that breaks the block editor’s link functionality when used in conjunction with Yoast SEO. The result is that users cannot create links using the editor. This release of the block editor will happen this week, so we’re proactively updating Yoast SEO to be sure to […]
Read: "Yoast SEO 19.13: Fixing a breaking issue in Gutenberg"
At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization […]
Read: "Yoast SEO 19.11: Upgrading your SEO data"
If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this […]
Read: "Local ranking factors that help your small business’ SEO"
